Love by Willow

Our Story

Created for stylish children, Love by Willow is an online boutique for those who care just as much about function and comfort as they do about children’s fashion and décor too.

Having grown up with four sisters, I have always been immersed in a world of art, design, fashion, parties and play. But it wasn’t until after the birth of my nieces and my precious daughter – Willow – when began my obsession searching for all things baby and children. With my background in the arts, I have at last decided to take the plunge into designing and making children’s clothes, toys and homeware. And so Love by Willow was born.

Based in Sydney, all of our products are inspired, designed and made with a focus on comfort, the needs of children (and their parents!), beautiful fabrics, tasteful styles and good handmade quality – hello easy-to-dress clothes and toys that are stylish and functional.

All of our fabrics are meticulously selected – using on the highest-quality materials that are eco-friendly too.

Please follow our journey on Instagram @lovebywillow

With love Victoria and the Love by Willow team

For all enquiries, email

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